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Tuesday August 19, 2025 10:30am - 12:00pm EDT
TBA
What if your ideal reader or customer were always available—just a click away—ready to chat 24/7? In this session, I’ll show you how to turn that vision into reality with a custom GPT.

A custom GPT is a mini version of ChatGPT that you fine-tune for your specific needs (and no, you don’t have to be a tech genius to build one). We’ll walk through the process of setting one up to act as your ideal customer or reader, equipped with their demographics, preferences, and behaviors. When you engage with it, it responds as if it is that persona, giving you direct insights into their thoughts and reactions.

Imagine the possibilities:
  • Test how an article or marketing copy resonates before publishing
  • Brainstorm perfectly targeted content ideas
  • Ask about product updates they want—or what new offerings excite them
  • Identify potential pain points and how you can solve them
  • Get direct feedback on pricing strategies

By the end of this session, you’ll have the tools to create a custom GPT–powered feedback loop that helps you refine content, products, and messaging with unmatched precision. Whether you're a writer, editor, marketer, or entrepreneur, this technology will revolutionize how you understand and connect with your audience.




Speakers
avatar for Erin Servais

Erin Servais

Founder, AI for Editors
Erin Servais teaches editors and writers to upskill with artificial intelligence. As the founder of the AI for Editors courses and corporate training programs, she's been featured in Jane Friedman's The Hot Sheet newsletter and Mignon Fogarty's Grammar Girl podcast. She has also served... Read More →
Tuesday August 19, 2025 10:30am - 12:00pm EDT
TBA

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